Challenges

Customer need to visit the branch to submit the requests and follow-up for the status. Also, any incomplete applications needed correction which increased the customer footfall and turnaround time.

Primary target

Which group does your product/service primarily target?

Description of Innovation

Secure online platform for providing trade finance processing instructions where the customers benefit through efficiency using saved templates, perform queries and reduce transaction processing time ProTrade is an online trade finance platform for submitting Trade Finance related customer requests.

Results

User friendly, secure application that provided clients with improved efficiencies in process, quality of integration & vastly improved turnaround times for enhanced customer experience/ satisfaction.

Lessons Learnt

Problem statement
Analyzing the customer expectations
Collecting customer feedback
easily approachable solutions
Feasibility of system integration
Timely upgrading of systems

As a Bank, we need to consider the underlying policy and follow the regulatory requirement, the solution designed not to deviate these which built the customer trust, security and comfort to use the platform.