Challenges

Customized CASA solution for micro SMEs, Dirham only Current Account proposition specially designed for micro entities or entities having certain trade licences . E.g. Tajer eCommerce initiative by Abu Dhabi DED, Dubai DED Instant License, Trader License, and Intelaq license just to name a few.

Primary target

Which group does your product/service primarily target?

Description of Innovation

Customized CASA solution for micro SMEs, Dirham only Current Account proposition specially designed for micro entities or entities having certain trade licences . E.g. Tajer eCommerce initiative by Abu Dhabi DED, Dubai DED Instant License, Trader License, and Intelaq license just to name a few. Dirham only Current Account proposition specially designed for micro entities

Results

• In line with UAE government and CBUAE’s initiative to support small businesses, this proposition enables access to banking services for these new and small businesses
• Caters to Micro and Small category of businesses offering online banking transactional capabilities via ProCash apart from offering cheques books
• Dirham-only proposition
• This proposition would enable ADCB to partner with these young businesses and experience full growth curve by enabling access to credit in the future

Lessons Learnt

product design, systems, distribution channel, online onboarding capabilities

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