Airtm: a solution for digital entrepreneurs en Latin America

Innovation introduced in 2015

Institutions that have implemented the product/service: Airtm

MSMEs served: It is a North American financial services company that operates simultaneously in more than 180 countries globally. In LATAN we have operation in Venezuela, Argentina, Colombia and Brazil

Challenges

- Airtm is a solution for protect people's savings from devaluation.
- Airtm is a solution for those who export their talent abroad, or those who are digital entrepreneurs, so they can receive their payments to the most connected dollar account with lower commissions and in about 14 minutes.
- Airtm is for families and emigrants so they can send money back home without paying giant and hidden commissions.
- Airtm looks for eliminated abysmal amounts of money when selling goods or services online .
- Our purpose is to connect the money of Latin Americans with the global market, eliminating borders and reducing commissions.

Primary target

Which group does your product/service primarily target?
Payments Youth entrepreneurs
Remittances Youth entrepreneurs
Financial Education Youth entrepreneurs

Description of Innovation

Airtm is the most connected dollar account in the world. Its purpose is to connect the money of Latin Americans with the global market, eliminating borders and reducing commissions. It is a North American financial services company that operates simultaneously in more than 180 countries globally and has around 2 million registered users. By simply creating an account with Airtm, people can buy digital dollars equal to the value of US currency to protect their money from devaluation.

Airtm is explained in the “Digital Wallets” category but it is much more than that. It is an account in digital dollars in the cloud that works with an innovative technology capable of converting almost any money that is entered into digital dollars thanks to the more than 400 ways to fund and withdraw money. Airtm is the most connected dollar wallet for entrepreneurs who want to be part of the global market
Airtm is the most connected dollar wallet for entrepreneurs who want to be part of the global market

Results

-Currently, Airtm has 2 million registered users. Since the begging the company has worked in becoming a solutions for Latin Americans who want to participate in the global market.

-Thanks to the platform, today several young entrepreneurs have a financial solution for their life projects. In the last 2 years 241.825 young entrepreneurs between 18 and 25 years (digital entrepreneurs, freelancers) have used Airtm.

-In the last year more than 55% of our users have been digital entrepreneurs or freelancers.

-We have generated around 150 direct jobs in A.L. and we also help improve the income of 6,000 people per month through the figure of cashiers.

Lessons Learnt

One of the great lessons has been not to lose focus and understand the market very well. It means that to replicate the model we must continue to focus on digital entrepreneurs. Also strengh the product in order to be a solution that allows people to participate in the global market without borders.

Airtm is regulated by FinCEN in the United States, a branch of the Treasury that regulates financial money services in the United States. This entity is in charge of supervising money laundering maneuvers and other financial crimes.