Challenges

FINANCIAL PLANNING, HEALTH, ENTREPRENEURS, PENSIONS, CYBER RISK

Primary target

Which group does your product/service primarily target?

Description of Innovation

Insurance coverage products oriented exclusively to women, that are contracted online and with minimum requirements.
Also promote the development of specific products for women by working with the different market players.
DEVELOPMENT OF PRODUCTS WITH A SOCIAL IMPACT Insurance coverage oriented exclusively to women, which are contracted online and with minimum requ

Results

Economically active female population able to take out an insurance policy

Lessons Learnt

For the elaboration of the value proposition of our products and services, we connect with the needs of women and it is from there that anyone who can replicate our work in the insurance industry or others can position themselves. The gender perspective in the design of solutions is key to their construction

We develop products authorized by the Superintendence of Insurance of the Nation. We adapt the products to their regulations and additionally incorporate features that we consider necessary